They Shall Not Grow Old

It’s now been 100 years since the end of World War 1.

Just let that sink in.

100 Years.

In the overall history of mankind, it is but a blink of the eye.

But thinking about how things have “progressed” 100 years is a long time – a lot has happened since 1918.

But “progress” can be measured in lots of different ways.

If we think about health, sanitation, environment, pollution, science, technology, security, income, it’s fairly obvious that we – as the human race – have made massive progress in the last 100 years.

I’m still in absolute awe that we can be flown safely and in comfort around the world.

And that we can communicate with our friends, family and colleagues with absolute ease, wherever they are on the planet.

There are numerous examples we could talk about in terms of the massive progress we’ve made.

But there’s one area where I think we are, if anything, going backwards.

It’s over-consumption.

Now, I’m not gonna get all preachy here, or all right-on hippy either – that’s not my style, nor do I think it helps.

But I do think it helps to have the conversation.

What we are doing right now is unsustainable and will need the resources of more than the single planet on which we live.

So, what’s the answer?

There is no single silver bullet.

But there are things we can do to make “progress”

We can all do our bit in whatever way we can.

It could be to just “think” about what we are doing and the impact it has.

Do we really need that plastic tat that will be used for a second but persist in the environment for hundreds of years?

Is it so important that we have that plastic stirrer to enhance our enjoyment of our drinks?

Can we walk or cycle instead of taking the car?

Can we turn down the heating by a degree?

Can we open a conversation when we see something that will impact our environment?

Can we educate ourselves on our own personal impact?

Again, we could use numerous examples, but you get the idea.

The inspiration for this was watching the documentary “They Shall Not Grow Old”.

For those that haven’t seen it, PLEASE take a look.

It brings footage of the First World War to life, by modifying the speed to real pace and converting the old footage to colour.  They have also, through the magic of technology, added sound.

If you watch it and immerse yourself in it, it’s the most moving piece of film you’ll see this year!

And it is a stark reminder of the fragility of our life on this planet.

Our ancestors fought and died for the freedom that we enjoy today.

I reckon it’s a good idea to have a think about how we use that freedom for our future generations.

Iceland played a blinder

Iceland have played a blinder.

And no, I’m not talking about the prowess of the country’s football team.

I’m actually talking about the shop “Iceland”.

Those of you that know me well will know that I don’t do much food shopping.

But I do keep an eye on what supermarkets are doing.

Why?

Well, because most of the single-use plastic that we purchase is found in supermarkets.

So, a few months ago, I read with interest about Iceland’s plans to ensure that their own brands would be plastic free by the end of 2023 – the first supermarket to make such a pledge.

On one level I was impressed, but equally, 2023 seemed like a long way off, and it still does…until you look at the government plastic goals and their 25-year plan!

I know this stuff isn’t “easy”, but 25 years seems a bit pessimistic like a bit of a cop-out and not really taking the issue seriously.

Anyway, that’s not really the point of this post.

Roll forward a few months and my social feed is full of links to the latest Iceland advert being banned by the Advertising Standards Authority for being too political.

If you haven’t seen it, it’s worth a look:

https://www.youtube.com/watch?v=JdpspllWI2o&feature=youtu.be&fbclid=IwAR022IWzcspxdMqDwFfwjOiA6lXv9eAQV4u-mL3OEAyQH8lBEpFkCPOXqV8

They published this particular video on 8th Nov 2018 and as at 10th November, it’s had nearly 2 million views.

The irony is strong here.

How can companies advertise their products, packaged in SUPs (Single Use Plastics), containing unsustainable palm oil, while an advert pointing out the issues of palm oil is banned?

Whatever your view on this, it’s a difficult one to square.

But the point of this post was to question whether Iceland did this deliberately.

I’d wager a hefty sum that the big brains at Iceland knew that the advert would not get past the regulator.

They can say that they reckon it would have blown the John Lewis ad out of the water, but I don’t think that was their goal.

Their goal was to get “free” advertising through our natural disposition to socially share environmental injustices.

I’m sure your own social feed has not been immune from this sharing.

Is that a bad thing?

Depends on your own environmental view I guess

I just thought it was an interesting use of social media.

What do you think?

Where does your recycling really go?

I get together with a group of other business owners once a month. We share insights, stories and help each other with our challenges.  And have some fun too.

And last month, I was checking into a hotel after our day of planning when I was offered a complimentary newspaper.

I don’t tend to read hard copy papers anymore; like most of us I get most of my news online, but I had a couple of hours to kill, so I thought, “why not?”.

Aside from the normal Brexit stuff which I, along with most of the population, am utterly sick of (that’s a topic for another day), what caught my eye was a headline on the front page that read “Recycling industry faces fraud inquiry”.

Unsurprisingly, that piqued my interest immediately, and I dove straight in, learning a lot about what we actually do with our recycling, and the unintended consequences of government incentives to “recycle” our plastic.

To understand the scale of the problem, we need to understand a few basics, so here they are:

  1. The UK cannot recycle all of its plastic waste in the UK, therefore it exports it to other countries that have that capability.
  2. In January, China stopped accepting waste from the UK, so the focus has shifted to Malaysia, Vietnam, The Netherlands, Poland and Turkey. (Vietnam and Malaysia have temporary bans in place though, due to reports of high contamination rates)
  3. Exporters make money by charging retailers and manufacturers a tonnage rate to buy “Plastic Export Recovery Notes” – this, in theory is meant to satisfy the government that they are contributing to recycling packaging.
  4. About 100 containers of recyclable material (you know, those massive “deep sea” containers you see on the back of lorries) leave UK ports every day, bound for “recycling” in other countries.
  5. The “fraud” bit of the headline is that companies are claiming that they have sent more than they actually have.

So, here’s what’s happening:

As consumers, we’re dutifully separating our plastics that can be recycled and putting them out to be collected.

And that – in a nutshell – is where the issue starts.

We’ve been duped into believing that by doing the right thing and putting our plastic waste in the recycling bin, that the plastic will ACTUALLY be recycled. 

But here’s the thing: there’s no guarantee that it actually will – the UK exports around 60% of its plastic waste for recycling, and it’s very difficult to reliably know what happens to it once it leaves our shores.

What’s clear is that this model is not sustainable, and as a country we need to take urgent action.

If the foreign recycling markets dry up, which many think will happen imminently, what will actually happen to our plastic waste?

It will likely stay in the UK, but with no capacity to do anything with it, there’s a distinct possibility it will end up in landfill.

Which is precisely the opposite of what you expect to happen when you put your plastic in the “recycling” bin.

Now, whilst recycling abroad is better than landfill anywhere, I’m struggling to find an argument against increasing (perhaps dramatically) our plastic recycling capacity in the UK.

You’re probably thinking something along the lines of, “This is terrible, John, but what are we – as individuals – supposed to do about it?”

It’s very easy to think that there’s nothing we can do – that the system is too big and too established – but I don’t subscribe to that idea.

Sure, if there are only a few people taking action, it won’t make much of a dent in the problem, and the problem is multi-faceted anyway, so there’s no “quick fix”.

But for me, it’s individual action that starts the process and can start to make things snowball.

Here are just a few things we can all do to make a difference:

  • When you’re shopping, see whether there’s an alternative to that single-use plastic container.
  • Think about planning ahead so that the convenience of grabbing a packet of something becomes unnecessary.
  • Write to your MP and ask them to standardise recycling and up the UK capacity to deal with the plastic waste.
  • Let your supermarket know that you’re not happy with the amount of plastic that is used in their packaging. Start with the easy stuff – fruit & veg can be loose and put in paper or better still, reusable bags.
  • Stop using plastic carrier bags. There’s no need for them and there are plenty of alternatives.  These things hang around for hundreds of years and their average number of uses is less than two!

I’ll be doing a lot more to communicate practical stuff that you can do to help, but for now, here’s something you may not know, which I found out a few weeks ago.  What do you understand by this symbol, found on many products?

150px-The_Green_Dot.svg

If you think it means that the product can be recycled, you’re not alone.  Until a few weeks ago, I did too.

I was wrong.

“The Green Dot” does not mean that the packaging is necessarily recyclable at all – it merely means that the manufacturer has contributed financially to support the effort to collect and recycle common products.

So next time you see it – don’t assume that all is well, because the chances are it’s not.

Remember: reduce, reuse, recycle.  These things start at home – get your house in order and then lobby the government to sort out theirs.